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Whitney Alyssa

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Where does my story really begin? I remember always being a creator — making purses out of old jeans, turning an old rocking horse into a piece of sculpture art (and yes, of course, making all the scrapbooks you could imagine). In high school I found a love of photography, but let me clarify: It was black and white, develop-your-own-film-in-the-darkroom photography. This coincided with my adoration for fashion and self-expression through clothing. All I knew at that point was that I was meant to create art in some form, which led me to pursue a BFA degree from the Savannah College of Art and Design.

Now, before I move on to my college endeavors, maybe I should mention that while finding my passion for art in high school, I also found my first love. I met Tyler through a mutual friend, and we connected right away (even as bonehead 15-year-old kids). We spent the last three years of high school dating, before heading to college on opposite sides of the coast.

For five years we were long distance — and while we had our ups and downs, we ultimately made the decision to officially start our lives together … but more on that later.

As I began my journey at SCAD, I thought I would double major in fashion design and photography. I quickly realized the world was going digital, which led me to focus on fashion. This is where I honed my sewing skills and recognized my love for formal wear.

For my final college class, I attended an off-campus course in New York City, exploring various fashion houses and museums. Among them was a couture bridal studio and, the moment I entered, I felt a deep sense of belonging. I could tell you so many details about that day, but what stands out was my drive to ask all the questions — I wanted to know everything.

Eventually, a fellow student said: “What I think she wants to know is: Are you hiring?” Everyone laughed, but it struck a chord. I approached the director and asked if they were, in fact, hiring. We exchanged emails and set up an interview. To my shock, I got the job of assistant bridal gown designer.

For the next two years, I dedicated myself to learning and growing, both personally and professionally. This period was instrumental in shaping who I am today, and I’m grateful for the experiences and lessons it brought.

This is the interlude where I marry my high school sweetheart, who was finishing up his undergrad degree in California. After the wedding, I transitioned to the other side of the bridal industry, handling buying, consulting and management roles. Having worked across various positions, I gained valuable insights into different facets of the field.

Over the years, our family has had the opportunity to explore different corners of the country — from Charlotte, Savannah and Philadelphia, to our current home in the San Francisco Bay Area, where we’ve settled for the past eight years. During this time, we welcomed our two daughters, Millie Bo, age 6, and Tatum, who will be 2 in July.

Before our girls were born, I worked with a bridal accessories company, contributing to design, boutique management and a multitude of other responsibilities. When COVID hit, the owner (who became a close friend) relocated her family and the design studio, which in turn left me without a job.

Despite the uncertainty, there was a sense of liberation in searching for “what’s next?” — especially as my husband and I had just purchased our first home. Eager to decorate our walls with original artwork, I recognized that curating a collection would take time. To fill the void, I decided to create my own pieces as placeholders, starting with some craft paints and a spare canvas I had on hand.

What I ended up with wasn’t anything like I envisioned, but the paint colors intrigued me and I didn’t want them to go to waste. So I painted a couple of pieces of cardstock for practice before attempting the canvas again. While I adored the top, the bottom didn’t sit right with me. Without hesitation, I tore off what I disliked, sparking an idea.

As the paper ripped apart, I glimpsed something new — Mountains? The sea? A skyline? Layering them, I admired the effect but felt it needed more: more interest, more texture, more movement. That’s when my sewing machine came into play. I had no idea what the outcome would be, but the result surpassed my initial concept. Sharing a photo on my personal Instagram feed, I found the encouragement I needed to start a small business selling my original artwork.

So, in May of 2021, I began my creative process and work at the table in our dining room. The space boasts beautiful natural light from large windows and was rarely used for family meals. (We often opt for our kitchen island instead.) With enough room to spread out, it initially seemed like the perfect spot.

As time went on, my business flourished. In-person events, larger commission projects and an ever-expanding collection of art materials began to overflow. With frames, artwork and merchandise scattered across the table and floors, it became evident that the space was stifling my growth as an artist and business owner. I was trying to contain my artistry within a place that couldn’t accommodate it, rather than fostering an environment where it could truly thrive.

The dining room originally connected to a formal sitting area, inspiring me to install large sliding doors with frosted glass to create a dedicated art studio. This design allowed for the privacy I craved, while still permitting light to filter in. It also provided the flexibility to conceal my “mess,” when hosting visitors.

Once the construction was complete, I approached the studio’s setup with intentionality. Considering the multifaceted nature of my artistic process, I organized distinct stations for various tasks: painting, sewing, shipping, storage. I was aiming to cultivate an oasis — a room where I could find solace and inspiration.

Drawing from the calming, serene qualities of my artwork, I wanted the studio to reflect those same peaceful vibes. As I curated each corner of my studio, I realized the profound impact of mindful choices in shaping not just a functional space, but a sustainable sanctuary. From selecting materials to repurposing found objects, every decision reflects my commitment to environmental care and mindful living.

Sustainability and environmental consciousness are deeply ingrained in my lifestyle, and influence many aspects of my creative process. My husband makes fun of me when we go out to restaurants and I gather all the soft plastics to take home to my Ridwell box. Whenever I cut or tear papers, I meticulously save and organize them for future projects. I also thrift and find frames on the side of the road to repurpose.

This mindset guided my decision to salvage the piece I now use as a work desk and storage for all my large papers. Despite its rough condition, I recognized its potential and couldn’t bear to see it end up in a landfill. (Don’t remind my husband that I almost lost a leg as we tried to get it up our driveway. …) Rather than opting for a new desk, I chose to breathe new life into this Facebook Marketplace find, transforming it into my dream workstation. It serves not only as a functional centerpiece, but also as a conversation starter. Though it required extensive sanding, painting and repairs, the pride and joy it brings me every day are immeasurable.

This dedicated space has become a haven for my art and passion to thrive. Before the transformation, my sewing machine resided upstairs; large papers cluttered the garage; and shipping supplies overflowed in our guest bedroom closet. Consolidating everything into one area has enhanced my efficiency and streamlined my workflow, allowing me to devote more time to my craft. It’s now clear to me how crucial it is to nurture our creative pursuits and provide them with the room they deserve. The only thing I can say I’m missing is a TV to watch my Braves baseball games while I work!

Gaining this newfound perspective about my space has ignited fresh aspirations for what lies ahead. The prospect of undertaking large-scale projects for hotels, corporate offices and airports is a dream of mine. However, amidst these lofty aspirations, I remain mindful of the importance of balance.

Juggling the roles of mother, wife, creator and small-business owner can often feel overwhelming. It’s a delicate dance requiring grace, and a recognition of the need for time away. As a driven individual, finding equilibrium is a constant challenge — one that’s essential for both personal growth and well-being.

As I raise my two daughters, this journey holds a special significance for me. It’s about more than just creating art. It’s about showing them that pursuing dreams and finding joy in one’s work is attainable, even amidst challenges. I want to instill in them the belief that everyone’s path is unique, and it’s essential to carve out space for what brings you fulfillment in life.

Reflecting back, I recall a defining moment from my middle school years. Lost in thought during a church service, I had a sudden epiphany — I would need a logo someday. Confident in my future as a designer or creator, I envisioned signing my work with my first and middle name: Whitney Alyssa. With nothing but a lined sheet of paper and a blank envelope, I feverishly sketched ideas to craft a unique combination using the initials WA. This moment stuck with me for years, a testament to my younger self’s unwavering confidence in what the future held.

Over a decade later, amid one of our many moves, I stumbled upon a treasure buried in my childhood keepsake box — a crumpled paper and envelope bearing my initial logo sketches. What’s even more remarkable is that my current logo, the signature mark of every piece of my artwork, originated from those early aspirations.

As I move forward, I strive to nurture the same passion I once saw in that middle-schooler in my own daughters. I’m deeply thankful for my parents, who instilled and championed my creative spirit, guiding me on a path to pursue my dreams.

Where does my story really begin? I remember always being a creator — making purses out of old jeans, turning an old rocking horse into a piece of sculpture art (and yes, of course, making all the scrapbooks you could imagine). In high school I found a love of photography, but let me clarify: It was black and white, develop-your-own-film-in-the-darkroom photography. This coincided with my adoration for fashion and self-expression through clothing. All I knew at that point was that I was meant to create art in some form, which led me to pursue a BFA degree from the Savannah College of Art and Design.

Now, before I move on to my college endeavors, maybe I should mention that while finding my passion for art in high school, I also found my first love. I met Tyler through a mutual friend, and we connected right away (even as bonehead 15-year-old kids). We spent the last three years of high school dating, before heading to college on opposite sides of the coast.

For five years we were long distance — and while we had our ups and downs, we ultimately made the decision to officially start our lives together … but more on that later.

As I began my journey at SCAD, I thought I would double major in fashion design and photography. I quickly realized the world was going digital, which led me to focus on fashion. This is where I honed my sewing skills and recognized my love for formal wear.

For my final college class, I attended an off-campus course in New York City, exploring various fashion houses and museums. Among them was a couture bridal studio and, the moment I entered, I felt a deep sense of belonging. I could tell you so many details about that day, but what stands out was my drive to ask all the questions — I wanted to know everything.

Eventually, a fellow student said: “What I think she wants to know is: Are you hiring?” Everyone laughed, but it struck a chord. I approached the director and asked if they were, in fact, hiring. We exchanged emails and set up an interview. To my shock, I got the job of assistant bridal gown designer.

For the next two years, I dedicated myself to learning and growing, both personally and professionally. This period was instrumental in shaping who I am today, and I’m grateful for the experiences and lessons it brought.

This is the interlude where I marry my high school sweetheart, who was finishing up his undergrad degree in California. After the wedding, I transitioned to the other side of the bridal industry, handling buying, consulting and management roles. Having worked across various positions, I gained valuable insights into different facets of the field.

Over the years, our family has had the opportunity to explore different corners of the country — from Charlotte, Savannah and Philadelphia, to our current home in the San Francisco Bay Area, where we’ve settled for the past eight years. During this time, we welcomed our two daughters, Millie Bo, age 6, and Tatum, who will be 2 in July.

Before our girls were born, I worked with a bridal accessories company, contributing to design, boutique management and a multitude of other responsibilities. When COVID hit, the owner (who became a close friend) relocated her family and the design studio, which in turn left me without a job.

Despite the uncertainty, there was a sense of liberation in searching for “what’s next?” — especially as my husband and I had just purchased our first home. Eager to decorate our walls with original artwork, I recognized that curating a collection would take time. To fill the void, I decided to create my own pieces as placeholders, starting with some craft paints and a spare canvas I had on hand.

What I ended up with wasn’t anything like I envisioned, but the paint colors intrigued me and I didn’t want them to go to waste. So I painted a couple of pieces of cardstock for practice before attempting the canvas again. While I adored the top, the bottom didn’t sit right with me. Without hesitation, I tore off what I disliked, sparking an idea.

As the paper ripped apart, I glimpsed something new — Mountains? The sea? A skyline? Layering them, I admired the effect but felt it needed more: more interest, more texture, more movement. That’s when my sewing machine came into play. I had no idea what the outcome would be, but the result surpassed my initial concept. Sharing a photo on my personal Instagram feed, I found the encouragement I needed to start a small business selling my original artwork.

So, in May of 2021, I began my creative process and work at the table in our dining room. The space boasts beautiful natural light from large windows and was rarely used for family meals. (We often opt for our kitchen island instead.) With enough room to spread out, it initially seemed like the perfect spot.

As time went on, my business flourished. In-person events, larger commission projects and an ever-expanding collection of art materials began to overflow. With frames, artwork and merchandise scattered across the table and floors, it became evident that the space was stifling my growth as an artist and business owner. I was trying to contain my artistry within a place that couldn’t accommodate it, rather than fostering an environment where it could truly thrive.

The dining room originally connected to a formal sitting area, inspiring me to install large sliding doors with frosted glass to create a dedicated art studio. This design allowed for the privacy I craved, while still permitting light to filter in. It also provided the flexibility to conceal my “mess,” when hosting visitors.

Once the construction was complete, I approached the studio’s setup with intentionality. Considering the multifaceted nature of my artistic process, I organized distinct stations for various tasks: painting, sewing, shipping, storage. I was aiming to cultivate an oasis — a room where I could find solace and inspiration.

Drawing from the calming, serene qualities of my artwork, I wanted the studio to reflect those same peaceful vibes. As I curated each corner of my studio, I realized the profound impact of mindful choices in shaping not just a functional space, but a sustainable sanctuary. From selecting materials to repurposing found objects, every decision reflects my commitment to environmental care and mindful living.

Sustainability and environmental consciousness are deeply ingrained in my lifestyle, and influence many aspects of my creative process. My husband makes fun of me when we go out to restaurants and I gather all the soft plastics to take home to my Ridwell box. Whenever I cut or tear papers, I meticulously save and organize them for future projects. I also thrift and find frames on the side of the road to repurpose.

This mindset guided my decision to salvage the piece I now use as a work desk and storage for all my large papers. Despite its rough condition, I recognized its potential and couldn’t bear to see it end up in a landfill. (Don’t remind my husband that I almost lost a leg as we tried to get it up our driveway. …) Rather than opting for a new desk, I chose to breathe new life into this Facebook Marketplace find, transforming it into my dream workstation. It serves not only as a functional centerpiece, but also as a conversation starter. Though it required extensive sanding, painting and repairs, the pride and joy it brings me every day are immeasurable.

This dedicated space has become a haven for my art and passion to thrive. Before the transformation, my sewing machine resided upstairs; large papers cluttered the garage; and shipping supplies overflowed in our guest bedroom closet. Consolidating everything into one area has enhanced my efficiency and streamlined my workflow, allowing me to devote more time to my craft. It’s now clear to me how crucial it is to nurture our creative pursuits and provide them with the room they deserve. The only thing I can say I’m missing is a TV to watch my Braves baseball games while I work!

Gaining this newfound perspective about my space has ignited fresh aspirations for what lies ahead. The prospect of undertaking large-scale projects for hotels, corporate offices and airports is a dream of mine. However, amidst these lofty aspirations, I remain mindful of the importance of balance.

Juggling the roles of mother, wife, creator and small-business owner can often feel overwhelming. It’s a delicate dance requiring grace, and a recognition of the need for time away. As a driven individual, finding equilibrium is a constant challenge — one that’s essential for both personal growth and well-being.

As I raise my two daughters, this journey holds a special significance for me. It’s about more than just creating art. It’s about showing them that pursuing dreams and finding joy in one’s work is attainable, even amidst challenges. I want to instill in them the belief that everyone’s path is unique, and it’s essential to carve out space for what brings you fulfillment in life.

Reflecting back, I recall a defining moment from my middle school years. Lost in thought during a church service, I had a sudden epiphany — I would need a logo someday. Confident in my future as a designer or creator, I envisioned signing my work with my first and middle name: Whitney Alyssa. With nothing but a lined sheet of paper and a blank envelope, I feverishly sketched ideas to craft a unique combination using the initials WA. This moment stuck with me for years, a testament to my younger self’s unwavering confidence in what the future held.

Over a decade later, amid one of our many moves, I stumbled upon a treasure buried in my childhood keepsake box — a crumpled paper and envelope bearing my initial logo sketches. What’s even more remarkable is that my current logo, the signature mark of every piece of my artwork, originated from those early aspirations.

As I move forward, I strive to nurture the same passion I once saw in that middle-schooler in my own daughters. I’m deeply thankful for my parents, who instilled and championed my creative spirit, guiding me on a path to pursue my dreams.

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