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Episode 8: A Glimpse Into The World Of Graphic Design With Lori Siebert

Lori Siebert began her design business in 1987, just 3 years after graduating with a degree in graphic design. With her husband Steve, as her business partner, she spent the first 20 years focused on branding, packaging, and print materials for clients like Target, Nickelodeon, and Bath & Body Works. Her studio also spent a few years doing environmental graphics for the city of Ciniccinatti and for Universal Studios in Florida. About 14 years ago, her design firm switched focus to art licensing. Lori and her designers create art, pattern, and product concepts for licensing with a variety of manufacturers. These designs have been featured on ceramics, wall decor, stationery, rugs, pillows … all kinds of gifts, and home decor products. Today, Steve and Lori’s daughter, Kenzie, works as a designer with them. Lori is looking forward to supporting Kenzie in licensing while she concentrates on her loves … painting and making and hosting art retreats in gorgeous locations.

Listen in to Lori Siebert and Jo chat about the many chapters and learnings from Lori’s 35 year career as a graphic designer, artist, product developer, and retreat host. Lori shares her thoughts on having an agent, being a chameleon vs. having a signature look, and tips to building long-lasting client partnerships. She also talks about all of the exciting things that are part of her next chapter… including working with her talented daughter, Kenzie Elston, and being a featured artist on Bloom TV Network!

Lori’s Secret: “Well, I have a funny one, and a dream one. The funny one is that I can play the spoons, and have been known to play them at a couple of retreats. The other secret is that I really wish I studied fashion design because I would love to make my own clothing with my own fabric.”

Learn about Lori’s Retreats Here:

Portland, Oregon (March 16-18, 2022)

Richwood on the River, Kentucky (May 9-12, 2022 / October 17-20, 2022)

France (September 5-8, 2022)

Visit Lori’s websiteFacebook, Instagram & Pinterest!

Lori Siebert