One of the best things in the world are pockets. Pockets are the place where I used to put the shells or the flowers that I found at the beach or in the countryside. Even today, I have a little box where I still have some of these treasures that I collected when I was seven or eight years old. This has taken me to where I am today. And I am so grateful that there are no words to express it.
I consider myself a bit of a nomad, a hunter of beauty, and I definitely need to be surrounded by nature and my inspirational objects to connect with my real essence. It sometimes feels as if I am in this world to return to it all the inspiration I feel.
My father was an artist. He painted and was a sculptor. He had a studio overflowing with brushes, boxes with papers, canvas, paint. My mother took my sister and me traveling all over the globe since I was a very young age. I loved getting lost in the markets of Jaipur or Marrakesh, and I was, indeed, attracted by the colorful crafts of all those different cultures we visited. Somehow, we are all always linked a bit to what we see and feel when we are growing, at least in my case.
I lived in Amsterdam and in England, and I wanted to change the world to make it a better place for its people and our wilderness. But I had a creative energy that never disappeared, and one day I decided to leave a job that did not make me happy, change my life. and create my own jewelry brand.
That is how I founded Verdeagua Style in 2008.
I am a dreamer, a very enthusiastic person, and also I am very sensitive. I am a bit chaotic, but I find balance in my personal chaos. I am a collector of beauty and a forager.
I dreamed of having my own brand and being my own boss, which would allow me to be closer to my children, and it would allow me to find a path to follow my creative innate desire to return to the world the inspiration it gave me.
The jewels I design are a fusion of my love for other cultures, for nature and the dream of making a woman feel special and beautiful.
I believe imperfection is a gift. I am sustainable in all that is possible. I never throw away a broken gem; it has a place of its own, always. I truly believe that business needs to get into sustainability. We need to contribute to fix the planet.
I did not study fashion design or jewelry design; my creative process is very personal. The gems and materials talk to me, I follow their colors, and I dream of creating pieces that do not follow trends. I believe a jewel is a jewel always, and it gains value as time passes by.
I started working from home, but soon I realized I needed a place of my own, a place near nature that gave me so much energy. Now I also have a space at home to create, but my studio in the countryside is my temple.
After a long time searching, I found a little destroyed barn that had been the shelter for newborn sheep and harvested hay. It was in a serene village about a one-hour drive from Madrid, just by the mountains, where the air is clean, and the color of the light is impossible to describe in words. There you witness the change of seasons intensively, you can go for a walk and collect flowers or benches, you can hear the birds and lose track of time watching the clouds.
It is a space of about 35 square meters; the outside is made of stones and the roof of terracotta tiles. I do not need a bigger place. This is more than enough, and it is magical. I know how privileged I am to have a place like this to work and do what I am passionate about.
In my studio, I am surrounded by raw countryside, cows, and sheep, and hear the birds and the wings of the storks when they come in the spring. It’s a tiny village near the Roman old town of Segovia. When I am there, I let my inner child flow. I design, I paint, I let my imagination fly. I am truly me, with no judgment, with no masks.
In this studio, I keep my most treasured objects, such as my collection of ethnic textiles, my wood spoons, or handmade notebooks. I have endless bowls and boxes with my materials for designing. An important part is my set of aquarelles. Just playing with the water and seeing the pigments run is magical. Dried flowers and shells are everywhere, along with stones or branches from my walks.
These treasures come from my travels but also just from a walk in the countryside. They inspire me to create. The blue of a box from India can result in an extraordinary necklace.
My jewels are based on feelings and emotions.
Eclectic. That is how I would define it.
“Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.” — Rumi
I have 2 big wood tables where I display all that I need when I create. Then, these materials go back to their boxes, as I also need some empty view. It is a journey from more to less.
Just being there is like therapy. I believe a creative life can heal your soul. This is what happens to me. Of course, there have been many moments where I wanted to quit with my business and run away from all the troubles sometimes one can have when having their own brand. But somehow now I look back, and it is nearly 15 years since that day. I am at a point of life where I am so proud of what I have achieved. This is a great feeling.
Being in my studio with a cup of chai tea or a lemonade, feeling that the city is far away, fulfills me immensely. I can also let my disappointments arise and cry. My studio in the countryside is my shelter, my parachute.
One of the things that scares me the most is to wake up in the morning and not be inspired to create. Losing the enthusiasm to be alive. Of course, I have days that are not creative; it is important also to be able to rest, and as a creative mind, I can be restless. I have learned through the years to rest, and it is OK to do nothing as well. This is a balance with all the creative energy I am able to generate.
I used to wholesale, but now I only sell online. I also attended international fairs such as the one in Paris. I had my jewels in many cities in the world. But I realized I wanted to create less pieces and more special ones. Most of my jewels are unique pieces. I have very loyal clients and new ones that come. Because of my business studies and major in marketing, I create inspiring content for my audience that really connects. This, together with the quality of jewels and their originality, made my work be featured in magazines such as ELLE, Vogue, Condé Nast Traveler, In Style, Woman …
There was a point where I was invited to talk about my jewels and my brand. I realized I could help other brands achieve what I had created. For me, my brand is a continuous journey, but if I could help other creators to communicate as I had done (and be successful), a new opportunity opened up.
I now have another arm of my business that has my name, and this is where I consult and assist brands to enhance and elevate their communications. It is not about fancy expensive shoots or an expensive agency running your business; for me, it is about going deep in your authenticity as a creator, as a brand. I created a methodology to help other brands. And I love it. Nothing makes me happier than seeing my clients being able to show the world their unique art, their true essence, and make this talent a job that fulfills you.
I never stop learning. I am curious. It is this that keeps me going every day.
Close your eyes and think of all the good things that you have created. Whatever they are. Keep these thoughts in your mind when you are sad. Or take a pen and a paper and write. Or paint. Or sing or dance. Find a way to reconnect with you again. No hurry. But try, and you will most likely achieve it. Happiness does not exist just like that. Happiness is overcoming the problems and allowing yourself to enjoy simple, present moments such as the color of a flower or a hug.