BOHIN / Audrey Régnier
HABERDASHERY’S FRENCH TOUCH
I am Audrey Régnier, CEO of this wonderful company, BOHIN (I am totally objective). At the age of 37, I put in all my energy, with Fabien, my husband and business partner, to develop and grow this atypical company that celebrates its 190th anniversary this year. I’m sure you already know BOHIN (remember, I’m totally objective). To describe it briefly, it is a French company that offers a wide range of premium haberdashery tools for the thread arts. Our catalog includes more than 2,500 products that are distributed in more than 40 countries around the world.
If I had to describe BOHIN in one word, I would say that our company is a gem. First of all, because it is the last needles-and-pins factory in France with a unique production — which is its strength. But above all, it’s because our human-sized company has the dynamism and energy of a startup! Our goal is to be as creative and modern as the craftspeople who use our products.
I sincerely believe in the strength of BOHIN’s brand. Indeed, it is loved by its users for its quality and reliability. The wholesalers and stores that distribute our products trust our brand, which is modern, attractive, easy to promote and well presented. Our consistent willingness to listen to the market and introduce new, useful products is appreciated by all.
We are delighted to present our brand at h+h americas and to have the opportunity to make our beautiful brand shine in the eyes of worldwide professionals!